What We Did
Overview
Chalarosi provides a unique wellness experience in Georgia, specializing in restorative float therapy and invigorating sauna sessions.
Brief
Our collaboration with Chalarosi was a natural progression of a successful partnership, having previously worked with them and Reel Multimedia on various marketing initiatives. We recognized Chalarosi's potential for growth and had long envisioned elevating their online presence with a sophisticated, custom website, moving them away from the limitations of their old Wix website. With Chalarosi's exciting expansion, including the opening of their second location and the launch of franchising opportunities, the timing was perfect. We were thrilled to finally receive approval for the website redesign, allowing us to create a digital platform that accurately reflects their upscale brand and supports their ambitious growth trajectory alongside our trusted partners at Reel Multimedia.
Design
The core of Chalarosi's website redesign revolved around visually capturing and conveying the spa's serene and rejuvenating brand. We partnered closely with Reel Multimedia, who were instrumental in producing stunning, original photography and videography. This content was meticulously integrated into a modern, minimalist website layout, designed to maximize its impact. The spacious design strategically showcased the visual elements, allowing the imagery to evoke the tranquility of the spa experience. By prioritizing clean lines, calming color palettes, and high-quality visuals, we successfully created a digital space that mirrored the physical serenity of Chalarosi, effectively communicating their brand of upscale relaxation and rejuvenation.
Development
From a development standpoint, this project marked a significant milestone for our agency. While we've built a strong foundation and expertise in WordPress over the years, we've also been actively exploring and mastering the capabilities of Webflow. Chalarosi's website presented the perfect opportunity to leverage our newfound Webflow skills and deliver a truly modern, high-performance site. This project served as our inaugural Webflow build, allowing us to implement a clean, efficient, and visually dynamic platform that not only showcased Chalarosi's brand but also provided a seamless user experience. The transition to Webflow allowed for a more flexible and responsive design, ensuring optimal performance across all devices, and ultimately demonstrating our agency's commitment to embracing cutting-edge web development technologies.
"Terrell is awesome to work with, He made the process of building my site extremely smooth and streamline. Plus the upgraded site looks amazing; I highly recommend Terrell!"
Rotimi Martins
Owner, Reel Multimedia